Q: Marketing Strategy
Submitted By: tmduke, 243 days, 1 hour, 12 minutes ago
I am a manager and promotions coordinator for a Nightlife and Entertainment Corporation in the Philadelphia region. What, in your opinions, would be the best approach to marketing events such as the Preakness Stakes 2006 at Pimilico Raceway to college students. I am looking for outside the box approaches to this event, so the following topics are pretty much already exhausted:
Please try not to post duplicate answers... if you see an answer that you want to post, just add a vote to it and you can add a note as well. Thank You
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best approach?
Submitted By: johnnicely ( 242 days, 23 hours, 8 minutes ago )
Most college students don't give a rat's*****about something they aren't already interested in, unless you can hook them in THROUGH the things they're already interested in.
Generally anything they can do with friends is great. Also, you might consider offering students at colleges in the area a discounted ticket price, and sell the tickets through the campus events office for each college. Usually, if you can get the college to buy such and such an amount of tickets to sell on campus, they will do everything they can to sell the tickets so they don't lose out, and you don't have to do much work beyond getting them to buy in. Plus, the colleges usually send out notices about new opportunities, events, etc. via intercampus email.
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cont...
Submitted By: tmduke ( 243 days, 1 hour, 10 minutes ago )
sorry it got cut off, the topics I do not need more input on include drinking, volume of people in attendance, and the actual horse racing. Thanks.
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I guess you could post on something thats linked
Submitted By: Wheeler ( 243 days, , 40 minutes ago )
Like... Questionville.
get some race girls to run through some colleges with wet t
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Facebook Group
Submitted By: voicesdotcom ( 26 days, 15 hours, 43 minutes ago )
Sign-up at Facebook. Then, create a Facebook Group, where people can join and you can start communicating through messages boards. Every time someone joins a group, an item is included in their friends news feed, which means the name of your group is put on thousands of peoples profiles. Engage people in conversation and the rest will take care of itself.